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About Mamaearth Online

The Story Behind Mamaearth

Varun and Ghazal Alagh (the Co-Founders of Mamaearth) struggled as parents initially to find healthy and non-toxic baby products for their son. With most young parents, it can be a time-consuming and an overwhelming experience, and the Alaghs were no exception.

After their son was born in 2016, they discovered that almost all baby care items in India featured dangerous chemicals like parabens, sulfates, phthalates, and bleach, that can cause severe side effects to the skin of a baby. When exposed to delicate parts of the face, these chemicals can cause rashes, inflammation, and skin allergies. The Alaghs started ordering goods from the United States in search of better options, but this proved to be a more costly and uncomfortable affair altogether.

This is not just it, soon they came to know many young parents struggle with this, which is exactly how the idea to start Mamaearth occurred.

Varun Alagh and Ghazal Alagh created Honasa Consumer Private Limited, which runs Mamaearth company, in an effort to provide goods that are clean, non-toxic, and organic by global standards.

What is Mamaearth, and what does it offer?

Today, Mamaearth is well known for making completely safe and certified toxin-free skin and body care products for both babies and adults. It started to make safe products for babies, but with their ever-growing popularity, they ventured into creating products for adults as well.

All their products have been developed with world-class research and aim to solve every little problem that parents face while caring for their children and themselves. They have a panel of expert doctors (paediatricians and dermatologists) and cosmetic scientists who have developed and approved the guidelines for their baby products.

The company is the first to acquire the made safe certificate in Asia, and they continue to meet stringent international standards.

Ever since its inception, the company has grown by leaps and bounds. It has crafted a unique name for itself in the online market and has become the favourite brand of almost everyone.

The company aspires to take care of all parents’ and babies’ well-being from head to toe with safe, toxin-free, international standard products that you can choose without thinking twice. At Mamaearth, products evolve with a simple and transparent system and have a stringent set of super safe standards that they follow.

Why should you choose Mamaearth?

Mamaearth understands how parents want the best and the safest products for their babies. However, in the Indian market, most baby brands contain harmful toxins and mineral oil. Hence, Mamaearth is based on a completely Ayurvedic and Indian concept and hence is best in the category.

Mamaearth is the only "Made Safe" certified toxin-free brand in India. It is free of all known toxins, which are banned in most countries. All of the ingredients that go into making these products are ISO, GMP, and NON-GMO compliant.

They are the perfect alternative to modern, chemical-laden skin and hair care products for babies and adults alike. They use the requisite microbiology, and toxin tests that ensure that all of their products have zero toxins, and no products are even close to the word "unsafe".

Their production is done at eco-friendly, GMP certified facilities and all their products are clinically tested to be hypoallergenic. They do not use harmful preservatives like parabens, phenoxyethanol etc. but, they use safe preservative systems that are used for food products. They make toxin-free natural products that are animal cruelty-free and plastic positive.

The Promise of Mamaearth

Mamaearth has always made choices that are better for end customers and the environment. They make toxin-free, natural products with a philosophy of animal cruelty-free, and plastic positivity. They now target to plant and sustain more than a million trees that will improve air quality, soil quality, and even groundwater levels. The company claims that they have planted 119747 trees.

This initiative is supported by one of the IT-enabled NGO, SankalpTaru Foundation, spreading greenery and believed in its core philosophy of “planting trees for the people, by the people”. They have successfully rooted and survived close to a million trees across 21 states of India and are constantly increasing healthy-happy smiles through trees. With each flourishing plant, they look to maximize socio-environmental impact and successfully fight back the detrimental demons of pollution and strengthen the livelihood of farmers in order to create a rich biodiverse ecosystem

Top products you should buy from Mamaearth

Mamaearth Onion Scalp Serum

It is the best solution for you to get bouncy hair and stop premature hair falls. It helps to prevent breakage, split ends and thinning of hair by nourishing and hydrating your hair. Made with ingredients like red onion, pea sprout, and aloe vera, this scalp serum can make your hair healthier, shinier, and thicker. Not just this, it also stimulates blood circulation and accelerates healthy hair growth.

Mamaearth Vitamin C Foaming Face Wash

It’s a deep cleanser for the skin and without any extra effort, it reaches within the pores with the help of its soft build-in brush to take out the excessive oil. It ensures that the skin moisture remains as is giving the skin a very gentle and effective glow. The facewash has all goodness that contains mild & pH-balanced cleansers suitable for all skin types. It is manufactured with a blend of Vitamin C, Turmeric, Cucumber & Aloe Vera, which are nature’s powerhouses for your skin. It works quite well to rule out the surface oils and impurities to deliver a radiant and even-toned complexion.

Mamaearth Natural Mosquito Repellent Patches

Ideal for Babies, these mosquito repellent patches provide up to 12 hours of protection. They are made with 100% natural plant-based ingredients like citronella, eucalyptus and peppermint oil. Infused with mosquito-repelling properties, these patches can be stuck on clothes, prams, cots, etc.

Mamaearth Ultra-Light Indian Sunscreen

Mamaearth sunscreen provides up to 6 hours of protection against UVA and UVB rays and helps to keep the skin moisturized. It is filled with natural ingredients such as turmeric and orange oil that helps treat skin tan and keep the skin glowing without making it oily or greasy.

Mamaearth Ubtan Body Scrub

Rich with natural ingredients like turmeric, walnut and saffron, the body scrub provides deep exfoliation by scrubbing away dead skin cells and germs from the upper layer of the skin. It helps reverse sun damage and makes your skin brighter and healthier. Saffron helps to lighten the dark spots and leave the skin refreshed.

Mamaearth Welcome Baby Essential Kit

This kit by Mamaearth is one of its kind and comprises all the necessary products to take care of your newborn baby. It includes deeply nourishing body wash, moisturizing baby soap bar, moisturizing daily lotion, plant-based laundry detergent, easy tummy roll-on, natural anti-mosquito body roll-on and the dusting powder for babies.

Mamaearth Onion Shampoo for Hair Fall Control

Mamaearth's Onion Hair Shampoo helps you to control your fair fall. The hair fall control shampoo has onion oil and is rich in sulphur, potassium and antioxidants. It helps to reduce hair fall along with accelerating hair growth. The Keratin content replenishes and strengthens hair, repairing your hairs’ natural structure. It also makes your hair smooth and frizz-free. It is safe for coloured hair as well as chemically treated hair. It is free from any harmful chemicals & toxins.

Mamaearth Anti-Hair Fall Spa Kit

Mamaearth’s Anti Hair Fall Kit is filled with natural and organic bio-actives. These help in reducing hair fall and promoting hair growth. It ensures the fixation of all hair issues from the tips to the roots. It contains onion hair oil, shampoo and conditioner. It takes control of your hair fall and makes them soft. It is suitable for all hair types. It also makes your hair flourish, shine, and makes them manageable by providing natural nourishment.

Mamaearth Anti-Acne Kit

The anti-acne kit by Mamaearth is essential for flawless skin. It is suitable for all skin types and is free from alcohol and harmful toxins. It is suitable for both men & women and all skin types. By controlling excess oil secretion, it helps in the reduction and prevention of acne and pimples. It plays an important role in reducing pore size, increasing the skin’s elasticity and it works perfectly with wrinkles and fine lines

Mamaearth Onion Hair Mask

Mamaearth's Onion Hair Mask helps to strengthen the roots of your hair. It reduces hair fall along with promoting overall hair and scalp health. The onion oil content helps to replenish the scalp along with restoring the nutrients it has lost because of exposure to pollution, harsh weather & harmful chemicals that hair care products are filled with. It also reduces itching, cools the scalp and reduces irritation and is made with 100% natural ingredients along with being free from harmful chemicals.

Bestseller: How to use Mamaearth Vitamin C Face Wash 250ml -

• - Wet your face with water.
• - Take a small amount on your palm.
• - Apply on a wet face.
• - Gently massage using your fingertips.
• - Avoid contact with eyes.
• - Concentrate on the forehead, nose, and chin using a circular motion.
• - Rinse off using water once done.
• - Pat dry with a face towel.

https://mamaearth.in/product/vitamin-c-face-wash-with-vitamin-c-and-turmeric-for-skin-illumination-250ml

Apart from these top-selling products which are also the customers preferred choice, Mamaearth offers a range of products specific to one single category like Onion or Charcoal.

The Vitamin C range offers products like: -

• Vitamin C Face Wash with vitamin C and Turmeric for skin illumination - 100 ml, priced at Rs.249 only
• Bye Bye Blemishes Face cream for reducing Pigmentation and Blemishes with Mulberry extract and Vitamin C – 30 ml @ Rs.449
• Vitamin C oil-free moisturiser for face with Vitamin C and Gotu Kola for skin illumination – 80 ml @ Rs.299
• Vitamin C Face Toner with Vitamin C and cucumber for Pore Tightening, 200 ml @ Rs.399
• Skin Illuminate Face Serum for Radiant Skin with Vitamin C and Turmeric - 15g @ Rs.349
• Vitamin C Sleeping Mask with Aloe Vera for Skin Illumination - 100 g @ Rs.599
• Vitamin C Body Wash with Vitamin C and Honey for Skin Illumination - 300ml @ Rs.299
• Vitamin C Face Scrub for Glowing Skin, With Vitamin C and Walnut for Skin Illumination - 100 g @ Rs.349

The Onion range offers products like:

• Onion Hair Oil for Hair Regrowth and Hair Fall Control, 250ml @ Rs.599
• Onion Scalp Serum with Onion and Niacinamide for Healthy Hair Growth - 50ml @ Rs.599
• Onion Hair Serum with Onion and Biotin for Strong, Frizz-Free Hair - 100 ml @ Rs.299
• Onion Hair Mask, For Hair Fall Control, With Onion Oil and Organic Bamboo Vinegar, 200ml @ Rs.599

There are other range of products specific to one component are Tea Tree range, Charcoal range, Aqua range, Rice water range, Skincare range, Haircare range and baby range of products.

How to save more at Mamaearth?

Mamaearth cashback

Select the wallet cashback option while making the payment for your order. In case you are eligible for a cashback, the amount will be added as a cashback in your Mamapay Wallet.

Using Promo code

When you are on the payment stage for your order of Mamaearth, you will see different promo codes for various modes of payment. To compare the offers and use promo codes that you are eligible for to save more.

Online payment

Mamaearth is offering 5% off if you make the payment online instead of the cash on delivery option.

Using coupon websites

You can buy coupons from websites that give coupons for various shopping platforms. By searching for Mamaearth in the coupon section of https://magicpin.in/ you can get the best coupons and offers for maximum benefits.

Using Different Bank Cards

Based on available offers for different bank cards- Debit/Credit cards, discounts can be availed easily using that particular card for payment.

Coupons available for Mamaearth products

The user's choice coupon from magicpin for Mamaearth is "Flat Rs.200 off" on a minimum bill of Rs. 599.

Or flat Rs.500 off on a minimum bill of Rs.1399 (not valid on kits, combos and baby diapers)

Or flat Rs.350 off on a minimum bill of Rs.999 (not valid on kits, combos and baby diapers)

Details

• Single voucher of Mamaearth applicable per bill.
• Expires in 15 days from the date of purchase.
• The voucher is valid on all days.
• The voucher is refundable before the expiry date.

Terms and Conditions

• - Voucher is not applicable on the product kits, combos and baby diapers.
• - Valid on a minimum cart value of Rs.599.
• - Voucher will be forfeited if you cancel your order.
• - In case the transaction is incomplete, or payment fails, the coupon will be reactivated within 48 hours.
• - Free shipping on orders above Rs.399.
• - Offer cannot be combined with any other coupons on the online platform.
• - Only one coupon code can be redeemed per bill.
• - Coupon code shall be non-refundable in any form (cash/credit/store credits) once redeemed.
• - No credit note/refund for the unused amount of coupon value will be provided.

How to avail coupons of Mamaearth from magicpin?

• - Make the payment for the selected coupon.
• - Click on the coupon to go through the selected catalogue of products on which this voucher is applicable.
• - Visit https://mamaearth.in/ to redeem the voucher.
• - Select a product according to your preferences from the range of products available.
• - Apply the coupon code.
• - Proceed by clicking on "Order Now".

Frequently Asked Questions about Mamaearth

Where can I find the latest offers of Mamaearth?

You can find the latest offers at https://magicpin.in/

How to cancel an order?

To cancel an order, go to the order details tab under my account section. Click on the cancel button to cancel your order.

Till when can I cancel an order?

If you want to cancel your order, you have to do it before 10:00 am on the day before your scheduled delivery. In case your order has already been dispatched, you won't be able to cancel it.

When can I request to return or replace my product?

You can get your order returned or replaced in case the order delivered is wrong, expired or damaged products are delivered or an incomplete order is delivered with missing products.

When can I not request a return or replacement of a product?

You cannot request for return or replacement in case you have opened/ used/ altered the products, original packaging is missing.

Can I return part of my order?

You can return any products that are eligible for returns within 7 days of delivery.

What is the maximum time up to which I can request for return/replacement?

The return or replacement request can be generated up to 7 days from the date of delivery.

How will I get the refund for my cancelled product?

In case you had paid for your order, the amount paid will be refunded to the bank account or credit/debit card or any other payment method that was used within 7 business working days.

How long does it take to receive a refund for a returned product?

Your refund will be processed once the returned product has been received by our warehouse and after completion of the quality check. This entire process may take up to 2 weeks after the return has been picked up.

Few facts about Mamaearth:

Brand Mamaearth, belonging to Honasa Consumer Pvt Ltd, received certification by Made Safe - a US-based non-profit organisation. It is the first-ever company in Asia to get such a recognition. It offers a comprehensive human health-focused certification for making non-toxic and safe products.

The brand was founded in 2016 by husband-wife duo, Varun and Ghazal Alagh basis their experience of dealing with toxic products.

The brand was initially a babycare product startup that later transformed into a personal care brand and has captured a lot of market share in the last four years. It grew six times in just 12 months of time. From an operational revenue of Rs.16.8 crore in FY19, Mamaearth crossed Rs.100 crore a year later which is commendable and unmatched.

Mamaearth, as a cosmetic brand, has always advocated local ingredients and ancient recipes. All their products are manufactured and made in India. The product range offers hair oil, shampoo, conditioner, and hair mask which are made from an ayurvedic blend of herbs like Bhringraj, Amla, and many other Indian herbs.

Mamaearth is the only “Made Safe” certified brand in India, which is toxin-free in nature. The products are made in eco-friendly GMP certified facilities and carry zero toxins, dyes, fragrances, or any other element which makes the product unsafe when used.

In the world of personal care products for mothers and babies, this brand has been a revolutionary shift of mindset from using existing brands to a new aged range of products.

Delhi-based mother and childcare products company Honasa Consumer Pvt Ltd's, brand Mamaearth announced that Bollywood celebrity, mother, and entrepreneur – Shilpa Shetty Kundra is onboard as an equity investor.

As per the recent announcement, Sara Ali Khan will be seen as the brand ambassador for the Mamaearth haircare range. She will be featured alongside her mother and share screen space for the first time. It will be after 35 years that Amrita Singh will be seen in a television commercial.

Last but not the least, the brand was well-strategized and launched with an integrated communication plan. You can see the brand on the following touchpoints.

Enhancing Customer Base by expanding the product range

Mamaearth, initially, started to be a company of mothers and baby products, however, it gradually began to grow its customer base by expanding the range of products to skincare products, hair products, bathing other variety of products such as serums and ointments, face wash, moisturizers, hair oils, and many more. The greatest thing is that none of these items contains any chemicals and is completely Ayurvedic based on homemade techniques used in ancient times.

Concentrate on Digital Platforms

Digital is the new in-thing. Today the value of digital ways of advertising is well known to all the brands. Mamaearth has also decided to go all out on digital platforms to talk about its products and with approach, a digital ad campaign was developed and launched. With an increase in internet usage of customers, most people rely on digital channels for all their knowledge base. The approach was to utilize these new outlets to raise and spread brand awareness and attract a huge set of audience through various touchpoints like Mamaearth's official website, Amazon, Flipkart, and other digital outlets. As a result, the company has established a robust digital footprint.

Brand Message

The brand message is a way of talking about the USP of the product and is a very important aspect of the marketing strategy; it represents the brand in a nutshell. So, it should be simple, clear, and should engage the customer. The propositions of the brand message should showcase what the customers expect from a brand. "Goodness Inside" is the brand's mission and slogan that indicates that the brand does not threaten the consumers' well being.

Social Media Marketing

Are we aware of how much time people spend on social media? The answer is every second in today's digital age. In the era of social media, things can become memes and people can become stars overnight. Today people believe in what they see on social media. It is the platform for ordinary people to voice out their opinion and Mamaearth is aware of that. The brand advertised on social media is, to create a connection and follow the approach of having various influencers spread the word about Mamaearth. The company created initial engagement with customers on several social media sites, including Twitter, Facebook, and Instagram. Mamaearth followed the Influencer marketing approach, which includes hashtags on platforms and resulted in giving benefits at large.

Brand Endorsement

It is one of the strong pillars of marketing strategy and increases the overall value of the brand in the marketplace. It is believed that when a celebrity talks about the product, people will fall for it no matter what. Similarly, if the brand is endorsed by our favourite show, we will pay attention to it. Mamaearth's growth multiplied after Shilpa Shetty, a well-known star, became a shareholder and product ambassador.

TV Commercials

Known as a traditional way of advertising and somewhat old schooled. Initially, the company didn’t believe in following the traditional route and showing the brand on TV. They want to do something out of the box, but the thing is TV has an influence on people and this is the reason why the company decided to advertise on TV. They did launch their first advertisement on the big screen about the onion hair oil which is one of the best selling products.

YouTube Marketing

YouTube has become one of the strongest channels for spreading brand awareness. Today almost half of the population prefers to watch and review videos on YouTube rather than reading about them. This is exactly why brands believe in taking full advantage of the platform. Many influencers on YouTube with a high number of followers helped in spreading awareness about the brand's product line.

Contact Mamaearth

Phone:

Monday - Saturday - 9am to 6pm +91 8901 555 444

Email:

care@mamaearth.in, info@mamaearth.in