A brand that celebrates the natural appeal of cotton, its U.S.P lies in the use of the breathe-easy fabric that is functional, comfortable, natural, organic and therefore environment friendly. The functional textiles are fashioned with innovative finishes that merge nature with technique. Cotton County is a totally integrated player across the entire value chain of manufacturing and retailing, which has given it a strong position in the immensely competitive ready-to-wear apparel market as a value for money brand.