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Since 1984 Grotto Group has been designing, manufacturing and distributing men’s, women’s and children’s clothing, footwear and accessories collections with the GAS brand. Products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions. A knowing synthesis between essential shapes, the highest attention to detail and sensuality of expression place GAS among today’s most authoritative interpreters of the world of denim and its evolution over time.
Since 1984 Grotto Group has been designing, manufacturing and distributing men’s, women’s and children’s clothing, footwear and accessories collections with the GAS brand. Products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer’s individuality on all occasions. A knowing synthesis between essential shapes, the highest attention to detail and sensuality of expression place GAS among today’s most authoritative interpreters of the world of denim and its evolution over time.
Turn on the TV and step back into the 2010s. Our campaigns are lighting up the screens, bringing back the vibrant energy and bold spirit that defined the decade.
Vibrant, energetic, and full of character. Our campaigns illuminated the screens, reflecting a decade that celebrated authenticity and realness. GAS captured the spirit of a time that embraced diversity and self-expression, showcasing true individuality in every frame.
In the 2000s, we shifted into high gear. Just like the roaring engines of MotoGP, GAS embraced speed and audacity, pushing the limits of denim design. Our campaigns captured the energy of a decade fueled by bold choices and vibrant self-expression. From street style to chic sophistication, we celebrated the spirit of individuality, redefining what it meant to stand out.
The 90s were all about the raw energy of the streets. Our campaigns captured the urban pulse, blending grunge style with street attitude. GAS embraced the chaos and freedom of city life, pushing the boundaries of denim culture and shaping a generation’s look.
The 80s, a decade where denim became a bold statement. We didn’t just follow trends; we created them. From vibrant colors to rebellious styles, GAS was there, shaping freedom with every stitch.
Celebrating 40 Years of GAS is much more than just an anniversary—it’s a journey through time, from past to present and into the future. Each decade tells a story of innovation, transformation, and unwavering commitment to the values that define our brand.
Step into the Time Machine and relive the story. 3,2,1…
You can’t go anywhere if you don’t know where you come from.
Fast forward 40 years, and we’ve crossed borders and oceans. Yet, no matter how far we’ve traveled, our heart still beats in the province of Vicenza, in the valley where all the iconic italian denim began. It’s here, in the shadow of the mountains, where innovation meets tradition, upholding authentic denim heritage since 1984.
Because at the end of the day, we know where we come from—and it’s what drives us forward.